Allure and its Christie Experiential Network (CEN) team, creating engaging experiential Digital Out-of-Home (DOOH) solutions, has announced their data driven analytics solution for advertisers powered by Thinaire’s proximity engagement marketing technology platform.
Adding the proprietary Thinaire mobile engagement platform will enable CEN’s animated digital posters and experiential displays to serve as launch pads for dynamic mobile advertising and experience-based marketing campaigns for ad agencies, DOOH buyers and theater owners. CEN has begun a phased rollout of Thinaire’s mobile consumer engagement capabilities across its fully integrated, DOOH advertising network in theater lobbies in North America.
The Thinaire-enabled CEN digital displays will seamlessly integrate and communicate through Internet of Things (IoT) technologies – such as Near Field Communication (NFC) tags, beacons, audio and video – to provide deeper brand engagement by wirelessly connecting to consumers’ mobile devices at a moment of interest. Advertisers and marketers can monitor and analyze consumers’ responses around their displays in a single or multiple locations, providing maximum impact for their campaigns.