AED Display signs deal to purchase 60 of Barco’s brand-new 30K projectors on first day of ISE

HDFW2634Leftjpg-1Kortrijk, Amsterdam – 10 February 2015 – Global projection technology leader Barco has signed a major deal with AED Display at its ISE booth this morning. Under the agreement, the audiovisual expert will purchase 20 brand-new Barco HDF-W30 FLEX projectors and upgrade 40 of its HDF-W26 projectors to 30,000 lumens. AED Display is the very first European rental company to invest in Barco’s HDF-W30, which was launched just last week. By adding the HDF-W30 FLEX to its large rental pool, AED Display underscores its trendsetting role in Europe’s AV market.

 

AED Display, part of the AED group, is a long-term Barco customer that rents out and sells light, video and sound equipment. To cater to its customers’ diverse needs, the group has an impressive range of high-quality equipment in stock – 35,000+ products –, including Barco projectors, image processing equipment and LED screens. “Our customers are always looking for new, better, brighter AV solutions to amaze their audiences. So when Barco announced a 30K lumens version of its excellent HDF-series, we immediately decided to add it to our rental stock,” said Thierry Heldenbergh, Managing Director of AED Display. “As the HDF-W30 shares its modular design, preview mode and ImagePRO scaling with our Barco HDX, HDF and HDQ projectors, it will be easy for us and for anyone renting the projectors to install, use and maintain them and exchange components, if needed.”

The next level of brightness
Launched just last week, the 3-chip HDF-W30 FLEX projector is the latest addition to Barco’s HDX, HDF and HDQ projector ranges. Every projector in the family is powerful and rugged, while ensuring very high brightness levels. The new HDF-W30 FLEX takes brightness one step further still, offering 30,000 lumens. It is therefore ideal for premium large-screen projection. Moreover, the projector comes with FLEX brightness, as standard, so that rental companies have the flexibility to tune the projector’s brightness to a specific show – from 18,000 to 30,000 lumens in incremental steps of 2,000 lumens. AED has been an advocate of the unique FLEX feature since its introduction. Thierry Heldenbergh: “FLEX allows users to tailor the projector’s light output to the event in question, thus dramatically raising the flexibility and ROI.”

Widest choice in brightness levels
Barco and AED Display signed the order at the Barco ISE booth, where Barco is introducing the HDF-W30 this week. “The HDF platform was previously limited to only 26,000 lumens but with the launch of this new upgraded 30K lumens model, we now cover the entire brightness spectrum – from 10K to 40K lumens, without any gaps – thus offering rental companies the widest choice in brightness levels on the market,” commented Gerben Van den Berg, Barco’s VP EMEA Entertainment and Corporate. “We have been working successfully with the AED group for many years now. We are happy that they will make this technology available to the European rental market so soon after its launch.”

The new 30,000 lumens projector will be commercially available as of April 2015. Until 12 February, the projector is on show at Barco’s ISE booth (Hall 11, booths F78 and H75) in RAI Amsterdam, the Netherlands. AED group’s booth can be found in Hall 3, booth A110.

 

Michael Williams

About Michael Williams

Michael is a project manager at rAVe [Publications]. You can reach him at michael@ravepubs.com.